"Monster has always been about racing and girls."
Mitch Covington, the vice president of sports marketing for Monster Energy, has told ESPN that the Monster Energy models at NASCAR races will not be changing their risque outfits despite criticism received on social media after Sunday's Clash at Daytona.
"Monster has always been about racing and girls, and that won't change," Covington said. "When we first started in NASCAR with Robby Gordon in 2009, our models today were conservatively dressed compared to what they had on back then."
The Monster Energy models will be replacing Spring models who traditionally wore fire suits in Victory Lane after a race.
Monster is in its first year of a deal that will pay NASCAR roughly $20 million a year for title sponsorship of its top circuit, but Covington says he hasn't had any discussions with NASCAR officials about the changing the outfits of the models.