Now that Lonzo Ball's Big Baller Brand signature sneaker, the ZO2 Prime, has been unveiled, everyone has something to say about it, especially that ridiculous $495 price tag. 

And if "ridiculous" is how you described the wildly expensive ZO2 Prime, then you're just not a big enough baller. At least, that's how LaVar Ball sees it.

Lonzo's father, the evil genius behind the Big Baller Brand marketing machine, has heard all of the criticism and his response was simple. 

"If you can't afford the ZO2s, you're NOT a BIG BALLER!"

In addition to the $495 ZO2 Prime, the Big Baller Brand also debuted a sandal which retails for $220, more than Prada or Gucci slides.

LaVar is once again making the rounds at ESPN today so you can expect him to expand on Lonzo's newly unveiled signature shoe as the day goes on.