"Running is about to get amazingly active."
Nike has enlisted the help of comedian Kevin Hart to promote their new Nike+ Apple Watch, and he has drawn on inspiration from Forrest Gump for the ad campaign.
If you've passed a Nike store recently you might have noticed that they're challenging people with the question, "Are We Running Today?" And if you're Kevin Hart the answer is always yes, no matter what.
Hart channels his inner Gump for the new series of commercials which all center around running and his endless thirst to keep his legs moving even when he's stranded in the middle of a 120 degree desert, 700 miles from home.
Check out all seven of the ads in promotion of the Nike+ Apple Watch below.