Kanye West Reveals New Head Of Yeezy Design

BYAlexander ColeUpdated on September 26, 202223.7K Views

Kanye West

The Yeezy brand remains incredibly strong.

Kanye West's Yeezy brand is easily one of the biggest entities in all of streetwear and sneakers. Whether you like it or not, Yeezy is here to stay for a very long time, and there is no doubt that Kanye takes his signature brand very seriously. With that in mind, he is always looking for the best people to work for him, and today, Yeezy announced a huge hire.

According to a press release, Nur Abbas will now be the head of design for Yeezy. In the past, Abbas was a design director for the ACG line over at Nike, and now with Yeezy, he will work on the shoes, GAP line, and even the Stem Player.

Kanye West Reveals New Head Of Yeezy Design

Image via Yeezy

“I’m energized to work with Ye because he cares so deeply about design and moving culture forward,” Abbas said in a statement to WWD. “At Yeezy and Gap, I’ve met some of the most talented people and teams, and I’m looking forward to working with them all to extend this new creative vision to the world.”

This is certainly a huge hire for the Yeezy brand, and we are looking forward to seeing what Abbas does, in the near future.

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[Via]

About The Author

Alexander Cole

Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.