Introducing the Jordan Why Not Zer0.1.
After six All-Star appearances, two scoring titles and an NBA MVP award, among a number of other accolades, Jordan Brand has finally given Russell Westbrook his own signature shoe.
Last night in his hometown of Los Angeles, Westbrook took the court for the first time in the Jordan Why Not Zer0.1.
According to Nike, the Jordan Why Not Zer0.1 is highlighted by its smooth vamp, which, fitting for Westbrook, offers dual purpose, and stability over the sole unit, such that no added movement minimizes response when shifting direction or getting maximum bounce to the rack.
The futuristic silhouette that features a fused mesh upper, full-length Zoom Air unit and a compression-molded pylon foam piece engineered for flight.
“As a kid growing up in LA and standing in line to get other people’s shoes, you become aware of how fortunate you are to get sneakers,” he says. “To be able to sit here now and hold my own shoe is an honor.”
“My favorite part of the design process is storytelling,” says Westbrook. “Being able to tell my story through colorways and at different times during the season is a lot of fun.”
Westbrook debuted the "Mirror Image" colorway last night which features a collage of images referencing a heavily postered room, and shows how sporting icons are celebrated over generations.
Limited quantities of the Mirror Image colorway will release on January 15th, followed by the "2-Way" colorway releasing on February 15th for $125.