Iggy Azalea hatches a venomous scheme in "Started" visuals.
Iggy Azalea has been reaping the benefits of the independent grind, following up her recent "Sally Walker" with another new drop. On "Started," Iggy takes a break from reality to indulge in a twisted fantasy, which finds her playing the black widow to an unsuspecting and geriatric sugar daddy. Though her means are nefarious, one has to wonder if said sugar daddy has many qualms with the arrangement, ill-suited to his well-being though it may be. In any case, Iggy's "bad bitch" persona is on full display throughout, from the wedding to the lively "wake."
The clip itself mirrors the song's production, which is to say, pristine and crisp. Colors pop as Iggy carries herself throughout, seductively dancing and plotting her ruthless designs. The confidence runs high throughout, and while some have been quick to write off the Australian rapper, "Started" proves that her creative momentum is in full swing. What did you think of Iggy Azalea's "Started?"