ATL rapper Father decides to come through today and share a fun new video for his latest song “Heartthrob,” which also sees a new line of merchandise drop today in its support as well. Here’s what the Awful Records rapper had to say about the Ramez Silyan-directed clip:
"Many of my past music videos have either been a mix of light-hearted and wicked (i.e. 'Everybody in the Club Getting Shot') or completely dark and fucked up like 'Suicide Party.' For 'Heartthrob' I wanted something more bubblegum-y. The production on the song is so adorable, anything else wouldn't have done it justice. Ramez is the homie and after his work on 'Big Emblem Benz,' I just let him do his thing on this one. The result is something that looks more like Wes Anderson meets Toilet Paper Magazine."
Watch the vibrant & quirky new video above. While you're at it, revisit his I'm A Piece Of Shit album here.
