Apple Music continues to be the place to be for exclusive video releases, as it rolls out the new visual for Puff Daddy's "Finna Get Loose" feat. Pharrell.
Zane Lowe treated us to a 40-minute preview of the Hype Williams-directed vid last week on his show, and the full version does not disappoint. Hype simultaneously makes use of '80s hip hop cultural conventions and futuristic vibes, as Puff & Pharrell perform for a subterranean mosh pit. Both performers briefly appear in a dazzling splash of color, but for the most part the video is shot in heavily contrasting black and white.
