PUMA have kicked off a brand new series, The Shoestring Experience, where they pair up artists of their choosing with producers they've never met before (also of their choosing), in order to create a new collaboration on the spot in the studio.
Atlanta native Ca$h Out was teamed up with the production duo known as The Soundmen, and in the video footage above, you can take a look as they choose the right beat and then create their record "3 AM". During the footage, we also find out a little about Ca$h Out himself, as he discusses avoiding jail time, his thought process as a rapper, writing and more.
Take a look above and be sure to go check out the track itself here.
