As part of its long-standing collaboration with environmental initiative, Parley for the Oceans, Adidas Running and FC Barcelona goalkeeper Marc ter Stegen have revealed a new limited edition UltraBoost Parley to continue raising awareness for the threat of marine plastic pollution.
Inspired by the dark blues and greens of the urban harbor, the UltraBoost Parley and UltraBoost x Parley silhouettes fuse performance-oriented footwear technology with progressive eco-innovation. Every pair of the limited collection prevents approximately 11 bottles from the possibility of entering the oceans.
FC Barcelona goalkeeper Marc ter Stegen says: “I live by the sea and try to spend as much time as possible there. When I first learnt about the adidas and Parley partnership, I immediately connected with it. I want to help change our environment through an initiative I believe in. I’m proud to partner with adidas Running and Parley to create awareness for the beauty of our oceans and work on projects that can stop their destruction. With every pair of this limited UltraBOOST Parley shoe, we prevent approximately 11 plastic bottles from potentially entering the ocean. This is one big step in making the world a better place.”
According to Adidas, the exclusive silhouettes feature a Primeknit upper consisting of 85% Parley Ocean PlasticTM – an innovative material created from upcycled waste, intercepted before it has the chance to enter the ocean. The midsole features the beloved Boost technology, made with sustainable materials, delivers responsive comfort and cushioning that energizes from the ground up. The Continental Rubber sole is made from natural materials, provides a smooth and flexible ride and advanced grip in all conditions.
Additionally, a seamlessly integrated NFC chip in the right shoe provides the wearer with exclusive learning experiences about plastic pollution which can be accessed via their phones with one simple tap.
The kicks originally launched earlier this week at select retailers but the five-sneaker collection featuring the UltraBoost, UltraBoost X, men's and women's AlphaBounce and the adiZero Prime BOOST will be available again on Sunday, April 22 For more, visit: adidas.com.
