J. Cole Releases The "ATM" Video

J. Cole comes through with the first visuals off "K.O.D."

BYAron A.Apr 20, 201810.2K Views

J. Cole came out of hiding earlier this week to announce his latest album, K.O.D. and held listening sessions in London and New York City. It's another project from Cole that touches on important issues that affect the world today. From his stance on drugs to the government and the current state of hip hop, Cole took many topics and cohesively tied them in together. Now, the rapper shares the first visual off the project for "ATM."

J. Cole's new video for "ATM" further encompasses the many themes on the project. The rapper directed the video alongside Scott Lazer and the two of them bring a cartoon like visual to life. The song's emphasis on money isn't how most rapper's do it, instead, Cole emphasizes the affects that capitalism has on not only adults but children too.

Last night, the rapper shared an album trailer which broke down the several meanings behind K.O.D. The three definitions are "Kidz On Drugz," "King Overdose" and "Kill Your Demons." Each one of these definitions have to do with the inner-turmoil someone goes through while indulging on their vices, whatever they may be.

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Aron A.

Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.