The Influence of Netflix on the Future of Television

Learn more about how the rise of Netflix shows brought upon a renaissance of TV and entertainment that lasts forever.

BYGale Love
Netflix : Illustration

As the world's leading streaming service, Netflix has been a game-changer in the television industry. Since its launch in 1997, the company has revolutionized entertainment consumption. Today, the platform boasts over 200 million subscribers in 190 countries, with a vast catalog of movies, TV shows, and original content. The impact of Netflix on the television industry is undeniable, changing how we watch TV forever. We'll explore how Netflix has influenced the future of television. From the rise of streaming services to the decline of traditional TV networks, we'll examine the effects of Netflix on the industry.

The Rise of Streaming Services

PARIS, FRANCE - NOVEMBER 02: Netflix logo is displayed during the 'Paris Games Week' on November 02, 2017 in Paris, France. Netflix is an American company offering streaming movies and TV series on the Internet. 'Paris Games Week' is an international trade fair for video games and runs from November 01 to November 5, 2017. (Photo by Chesnot/Getty Images)

Netflix's success has paved the way for the rise of streaming services. Before its launch, traditional television networks controlled the distribution of TV shows. Networks had complete control over what was aired, when, and who could watch it. However, the emergence of Netflix disrupted this model.

With its on-demand streaming service, Netflix put viewers in control. Viewers no longer had to wait for their favorite shows to air on TV; instead, they could watch their favorites whenever they wanted. This shift in control marked a turning point in the industry, and it wasn't long before other streaming services like Prime Video and Hulu followed suit.

Streaming services have become the norm today, and it's not hard to see why. Viewers no longer have to worry about missing an episode of their favorite show or being tied to a specific TV schedule. The rise of streaming services has been a direct result of the success of Netflix.

The Decline Of Traditional TV Networks

As viewers continue to shift towards on-demand streaming, TV networks have struggled to keep up. With more people ditching traditional cable TV in favor of streaming services, traditional TV networks have seen a decline in viewership. This drop has led to a shift in the TV industry, with networks forced to adapt to the changing landscape. Many networks have launched their own streaming services, like NBC's Peacock and CBS All Access. However, these services have struggled to compete with established players like Netflix, Prime Video, and Hulu.

Television networks have also struggled to attract advertisers. With fewer people watching TV, advertisers have shifted their focus to digital platforms like Facebook and Google. This has led to declining ad revenue for TV networks, further exacerbating their financial troubles.

The Rise of Original Content

One of the critical factors behind Netflix's success has been its investment in original content. In recent years, the company has shifted its focus toward producing its own shows and movies. This has allowed Netflix to differentiate itself from competitors and attract new subscribers.

The success of Netflix's original content has been staggering. Shows like Stranger Things, The Crown, and Narcos have become cultural phenomena, attracting millions of viewers and earning critical acclaim. Netflix's original content investment has also helped bolster the careers of up-and-coming filmmakers and actors.

The Impact on the Entertainment Industry

LOS ANGELES, CALIFORNIA - OCTOBER 07: The Netflix logo is displayed at Netflix's Los Angeles headquarters (TOP) on October 07, 2021 in Los Angeles, California. The IATSE union which represents Hollywood’s film and television production crews voted to authorize a strike, calling for better working conditions and higher pay amid a surge in streaming demand. Negotiations are ongoing but a strike may be imminent. (Photo by Mario Tama/Getty Images)

Between YouTube’s churning out of great online content that anyone could watch anywhere and the genesis of Netflix, TV as we knew it was in trouble. Why pay for cable when you can buy Netflix and watch your favorite shows anywhere? Original programming has also allowed Netflix to diversify its content offerings, creating shows and movies that cater to specific audiences.

For example, Stranger Things and The Witcher have become immensely popular among sci-fi and fantasy fans, while shows like Orange is the New Black and Dear White People have tackled important social issues. By providing a platform for niche programming, Netflix has not only attracted a wider range of viewers but also opened up opportunities for new voices and perspectives in the industry.

How Has Netflix Changed Things?

The impact of Netflix on the television industry has led to increased competition. There is an emphasis on quality content as networks strive to keep up with the high standards set by the platform. The rise of streaming has also affected how shows are produced and released. Many opt for the binge-watch model instead of weekly episodes.

One of the challenges that Netflix faces as it continues to grow is the cost of producing original content. While the company has succeeded with its shows and movies, it has also faced criticism for canceling fan favorites after only a few seasons. The decision to cancel a show is often based on the cost-benefit analysis, as Netflix looks at factors such as viewership and production costs to determine if a show is worth continuing. However, this has frustrated fans who feel invested in the characters and storylines.

The Challenge For Netflix

PARIS, FRANCE - SEPTEMBER 19: In this photo illustration the Netflix logo is reflected in the eye of a woman on September 19, 2014 in Paris, France. Netflix September 15 launched service in France, the first of six European countries planned in the coming months. (Photo by Pascal Le Segretain/Getty Images)

Another challenge for Netflix is navigating the regulatory landscape, particularly as it expands into international markets. The company has faced criticism and legal challenges in countries such as India and Indonesia, where there are strict rules around content that are considered offensive or blasphemous. This has led to Netflix self-censoring certain shows and movies in these markets, which has drawn criticism from some viewers and activists who argue that it goes against the company's commitment to creative freedom.

Despite these challenges, the future looks bright for Netflix and the streaming industry. With the pandemic accelerating the shift toward online entertainment, it is clear that streaming services are here to stay. As more people cut the cord and move away from traditional TV, companies like Netflix will continue to play an essential role in shaping the future of television.

  • Link Copied to Clipboard!
About The Author