Mysonne Burns Nike Sneaker Collection In Solidarity With Kyrie Irving

BYErika Marie20.1K Views
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LOUISA, KY - SEPTEMBER 18: Activist Mysonne speaks alongside the family of Breonna Taylor at a rally on September 18, 2020 in Louisville, Kentucky. Protestors rallied in front of the Office Of The Attorney General headquarters to speak in preparation for a decision to be made regarding the officers involved in the death of Breonna Taylor, who was fatally shot by Louisville Metro police officers during a no-knock warrant at her apartment on March 13, 2020 in Louisville, Kentucky. (Photo by Brandon Bell/Getty Images)

Nike severed ties with Kyrie amid his ongoing controversy and Mysonne is ridding himself of his sneakers in protest.

There are many ways for the public to show support for Kyrie Irving, and Mysonne is burning his Nike collection. Following Irving's promotion of a film that included anti-Semitic rhetoric, Nike officially severed ties with the Brooklyn Nets star. The ongoing debates that have taken over sports and pop culture and Irving has received a wave of support. Moreover, in several Instagram posts, Mysonne explains to viewers why he is ridding himself of his Nikes.

"What are we willing to Sacrifice to be free?? If we value ANYTHING more than our own dignity a Self Respect then we will NEVER have equity or equality!" he wrote.

Read More: Mysonne Says Akademiks Is “Hip-Hop Cancer” For Hyping Up King Von’s Alleged Killer

Mysonne added: "If we don’t Stand for Something we will continue to fall for anything!! #F_ckNike #BlackOwnedBusiness We unplugging from the Matrix !! They need Us we don’t need them!"

He promoted several Black-owned sneaker brands that he believes deserve more attention. Mysonne was bombarded with messages from people who told him he should give away the shoes or resell them. Unmoved by the pushback, he explained why he decided to, instead, toss his Nikes into his incinerator.

Read More: Nike Terminates Partnership With Kyrie Irving Over Anti-Semitic Controversy

"I see my last video triggered a lot of y'all," he said in another video. "They just sneakers... These are my sneakers, and I don't think they're valuable enough to give to anybody."

Additionally, he added, "I wouldn't give nobody spoiled food. I wouldn't give nobody spoiled milk. So, I'm not givin' nobody a brand that don't respect the Black man because I think the brand is spoiled." Still, commenters haven't let up.

Check out what else Mysonne had to say above, and see his new recommendations below.

About The Author
Erika Marie is a seasoned journalist, editor, and ghostwriter who works predominantly in the fields of music, spirituality, mental health advocacy, and social activism. The Los Angeles editor, storyteller, and activist has been involved in the behind-the-scenes workings of the entertainment industry for nearly two decades. E.M. attempts to write stories that are compelling while remaining informative and respectful. She's an advocate of lyrical witticism & the power of the pen. Favorites: Motown, New Jack Swing, '90s R&B, Hip Hop, Indie Rock, & Punk; Funk, Soul, Harlem Renaissance Jazz greats, and artists who innovate, not simply replicate.