TJ Maxx Cuts Ties With Kanye West's Yeezy Brand

TJ Maxx will be boycotting the Yeezy brand.

BYCole Blake
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2015 MTV Video Music Awards - Fixed Show

TJ Maxx is joining the long list of businesses to cut ties with Kanye West over his recent behavior, announcing in a statement on Wednesday that they will be pulling Yeezy merchandise from their stores.

“At TJX we do not tolerate discrimination, harassment, or hate of any kind. We have instructed our buying teams not to purchase this merchandise for sale in any of our stores globally,” the retailer said in a statement emailed to CNNBusiness on Wednesday.

(Photo by Brad Barket/Getty Images for Fast Company)

Gap, Foot Locker, Adidas, and many more companies have also announced their intent to no longer work with West in recent days.

The controversy stems from West's recent erratic behavior, which includes blaming George Floyd's death on fentanyl and threatening to go “death con 3” on Jewish people.

Of being dropped by so many brands, Ye recently said that it makes him happy to know who are his real friends.

“There was a day where I was headed to Nashville to meet with George Farmer, who is the CEO of Parler, the day when we made the announcement,” Ye said in an interview with Lex Fridman, earlier this week. “At that same day, Balenciaga was taking my imagery off of their site, and the Drink Champs [episode] was being taken down, and I said, ‘This is the happiest day of my life. I love cutting the grass low. People really wasn’t with you. They was part-time.’”


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About The Author
Cole Blake is currently an Editor at HotNewHipHop based out of Brooklyn, New York. He began working at the site as an intern back in 2018 while studying journalism at St. John’s University. In the time since, he’s graduated with a bachelor's degree and written extensively about a wide range of topics including pop culture, film & television, politics, video games, sports, and much more. He’s also covered music festivals such as Gov. Ball and Rolling Loud. You can find him publishing work for HNHH from Monday to Wednesday or on weekends. On the sports front, Cole’s a passionate NBA and NFL fan with his favorite teams being the Indianapolis Colts and Los Angeles Lakers. He also roots for the Yankees whenever he finds himself at Yankee Stadium or the Red Storm when in the company of other SJU alumni. His favorite hip-hop artists are billy woods, Earl Sweatshirt, Cam’ron, MIKE, and Mach-Hommy.