Staples Center Signs Come Down Ahead Of Crypto.com Name Change

The Staples Center name change is still hitting a lot of people hard.

BYAlexander Cole
Harry How/Getty Images

On Christmas Day, the Staples Center will officially become the Crypto.com Arena. Crypto.com has been spending a lot of money when it comes to marketing their brand, and when it comes to the home of the Lakers, Crypto.com is putting hundreds of millions of dollars into the naming rights.

This has come as a huge shock to the city of Los Angeles as the Staples Center is a now-iconic name. Even with the change, fans are still determined to call it the Staples Center, which could prove to be a huge PR issue for Crypto.com as they look to get as much brand recognition as humanly possible.

Staples Center Signs Come Down Ahead Of Crypto.com Name Change
Harry How/Getty Images

In a Twitter post from Chris Creamer, you can see that the Staples Center signage is already in the midst of being taken down. With 19 days from the big name change, the city is already enlisting crews to take down the lettering, which has made this whole thing very real. It was always going to be pretty inevitable, but now, the name change feels closer than ever before. 


If you're a Lakers fan, it is certainly going to be difficult to call building the Crypto.com Arena. It doesn't exactly roll off the tongue, and it is yet another reminder that money is a lot more important than tradition.


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About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.