Gucci Tops Virgil Abloh's Off-White As The World's Hottest Brand

BYAlexander Cole1.6K Views
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Virgil Abloh

Gucci is back in the driver's seat for Q2.

Streetwear is a pretty competitive world especially when you consider just how many brands there are out there. It's pretty easy to lose track of all of the great styles there are on the market although there are some brands that seem to always dominate in the space, no matter how much controversy they may seem to rack up. Every quarter, global fashion search platform Lyst comes through with a list detailing some of the biggest and best brands on the market right now. When it comes to fashion brands, Gucci came out on top as the most popular in the second quarter of 2019.

This is impressive considering Off-White has been dominating the space for a while thanks to the star power of designer Virgil Abloh. Off-White ended up coming in second on the list While Valentino, Prada, and Balenciaga also made it to the top five. Gucci has been through a few controversial moments over the last year so it's certainly interesting to see them come back on top. It doesn't appear as though the controversy has kept them from reaching their goals.

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Another interesting tidbit is the fact that Kanye West's Adidas Yeezy Boost 350 V2 in the "Black Reflective" colorway finished first on the list of hottest products for men. The Yeezy brand has cemented itself in the fashion game and based on this latest list, it's clear that it's here to stay for a while.

[Via]


About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.