Usher is partnering with Pepsi for a short film in which he'll debut new music.
We've seen Usher partner with Cheerios to promote his music in the past, but while the cereal box distribution of his single didn't quite pan out the way it was meant to, his new Pepsi ad seems like a more efficient way to share his music. Playing in the background of the trailer is Usher's new record, "Miracles," which will appear in the final short film the singer will be doing with the brand, expected to arrive soon.
The clip finds Usher bringing back the iconic "Pepsi Challenge," but we'll have to wait and see what it's all about. Stay tuned for the full short film and song in the near future.