The $720 sneaker will be available this week.
Nike's first commercially produced self-lacing sneaker, the Nike Hyperadapt 1.0, will be available for purchase in limited quantities this Thursday, December 1st via appointment only, and ONLY if you're willing to spend $720 on a pair.
The Nike HyperAdapt 1.0 will be available at select Nike retail locations such as the Nike Soho store and the NIKE+ ClubHouse at 45 Grand in New York, via appointments through Nike‘s website and the NIKE+ APP starting this Thursday, December 1st.
The kicks will initially be available in a "Black/White-Blue Lagoon" colorway sporting "E.A.R.L" on the tongue which serves as an acronym for Electro Adaptive Reactive Lacing. The "laces" are actually nylon bands which contract and loosen. The blue portion of the midsole lights up for a brief moment when the auto-lacing system is engaged.
The "Metallic Silver/Black-White" colorway will be available through the NIKE+ APP and select Nike retailers later this month.
Wired recently ran a cover story regarding the much-anticipated, futuristic $720 Nike Hyperadapt 1.0, in which they detailed the process that went into crafting this sneaker and gave an exclusive look inside Nike's heralded Innovation Kitchen.
For more on Nike's Innovation Kitchen, check out Wired's story right here.