This is Rihanna's third creative partnership with a clothing brand.
Looks like Rihanna is widening her already impressive portfolio of clothing collaborations. This time she’s partnered up with luxury fashion label Dior to design a line of futuristic sunglasses, which she’s been rocking and posting to her Instagram lately. The line is simple called “Rihanna.”
This is the first time Dior has allowed one of its brand ambassadors to participate in the design of a product. The style references a pair of Dior frames from 2000, and Rihanna also cited Star Trek character Georgi La Forge (played by LeVar Burton) as an inspiration for the futuristic, wraparound look. “I’ve always been obsessed with his eyewear,” Rihanna explained. “When I got to Dior and saw all the materials I could play wit, it all just came together.”
Dior’s eyewear designer Matheiu Jamin said that Rihanna was impressively involved with the process, selecting “all the materials.” The sunglass collection goes on sale exclusively at Dior stores starting in early June, and they’ll cost between $840 and $1,950 depending on materials. The higher priced pair is plated in 24-karat gold.
Dior and Rihanna previously partnered for an advertising campaign, although at that time Rihanna didn’t have any Dior products to call her own. Rihanna has also been working with Puma on her Fenty collection, and for Stance socks as contributing creative director. She recently turned some of that brand ambassador and creative director money into a global scholarship fund.