Posted by , Nov 21, 2016 at 11:30am
Introducing the Adidas EQT "Greyscale."

 Adidas and Pusha T are back at it again with another sneaker collab which has just been revealed today, showcasing a neutral grey build and the beloved Boost sole.

Officially called the Adidas EQT "Grayscale," the kicks continue to play on drug dealer theme used on Pusha's previous Adidas collabs, featuring grayscale fishscale attributes along the muted upper, while the comfy Boost technology makes its way beneath the classic EQT silhouette. 

Adidas enlisted the help of photographer Ari Marcopoulos to shoot the images seen in the gallery above.

“I wanted to do something simple and authentic but unique,” said Marcopoulus in explaining his creative process. “The process of shooting 8×10 photography is analog. What’s great about it is that you become very focused. It’s slow as opposed to smaller cameras where you can take many photos and choose later. 8×10 is very much editing on the spot. It forces the subject and photographer to collaborate and seize the moments that are most essential to the story. It really becomes a collaboration between subject and photographer. It takes concentration from both and that often results into an image unlike any other. It’s a zen-like experience.”

The shoes will be arriving on December 3rd at Adidas.com as well as select Adidas retailers for the retail price of $200.

Get ready for the next chapter of #KingPushEQT with @adidasOriginals

A photo posted by Pusha T (@kingpush) on

Pusha T x Adidas EQT "Grayscale" Release Date Announced For December

Introducing the Adidas EQT "Greyscale."


 Adidas and Pusha T are back at it again with another sneaker collab which has just been revealed today, showcasing a neutral grey build and the beloved Boost sole.

Officially called the Adidas EQT "Grayscale," the kicks continue to play on drug dealer theme used on Pusha's previous Adidas collabs, featuring grayscale fishscale attributes along the muted upper, while the comfy Boost technology makes its way beneath the classic EQT silhouette. 

Adidas enlisted the help of photographer Ari Marcopoulos to shoot the images seen in the gallery above.

“I wanted to do something simple and authentic but unique,” said Marcopoulus in explaining his creative process. “The process of shooting 8×10 photography is analog. What’s great about it is that you become very focused. It’s slow as opposed to smaller cameras where you can take many photos and choose later. 8×10 is very much editing on the spot. It forces the subject and photographer to collaborate and seize the moments that are most essential to the story. It really becomes a collaboration between subject and photographer. It takes concentration from both and that often results into an image unlike any other. It’s a zen-like experience.”

The shoes will be arriving on December 3rd at Adidas.com as well as select Adidas retailers for the retail price of $200.

Get ready for the next chapter of #KingPushEQT with @adidasOriginals

A photo posted by Pusha T (@kingpush) on

Comments

38
ADD COMMENTView Comment Thread