Nipsey Hussle's Crenshaw movement was definitely a successful one, he sold plenty of copies of his $100 album, which was also available for free download, and continued the movement with a "Crenshaw" tour. The marketing hasn't stopped there though, as Nipsey keeps his name alive in his own streets, he's redesigned uniforms for California's fast food burger chain Fatburger.
The rapper spoke on the redesign with MTV News, "Fatburger being an iconic brand in L.A., our core values aligned. We had an idea to co-brand the Crenshaw collection from the Marathon Clothing with the Fatburger logo," Hussle said during the grand opening of the Fatburger on Crenshaw Blvd and Slauson Ave (this happens to be a block away from Nipsey's own Slauson Ave clothing store).
Nip continued to explain how Fatburger is almost like a trademark of L.A., and he didn't want to take away from that. "The Fatburger logo, it’s like the Hollywood sign or it’s like something you come to L.A. and you think Los Angeles. We didn’t want to get in the way of that. We just wanted to represent our area and also the Crenshaw collection," the West Coast native said.
"I think that we gave them a great design. Everybody inside is wearing it and it just looks dope," he added. "It gives them a little bit of a cool factor."
The new shirts for Fatburger feature the iconic logo on a black t-shirt, with Nipsey's "Crenshaw" logo underneath it. Nipsey's Marathon logo appears on the left-hand sleeve of the shirt.
Peep the MTV video below to check out the new uniforms sported by the Crenshaw location.
