Check out Nike's new Art of SNKRS video.
Amsterdam-based photographer and director Joost van Brug has teamed up with Nike to give a unique look at the Air Force 1 by developing a motion blur technique, which captures the colors of iconic kicks as they rotate around an axis point.
“For me, seeing my brother’s collection was just seeing a color change in the same shoe. I thought, ‘What if I just get rid of all the information of a shoe, so you don’t even recognize it as one? If you just have the colors, do you still know what shoe it is?’ That’s how I came up with the abstract motion blur.”
The motion blur graphics he created with the AF1s highlights the iconic colors of Nike’s most eye-catching sneakers, while also giving each shoe a more nuanced, visceral identity.
"Symmetry defines the iconic pivot point of the Air Force 1. The circular pattern on the hardwood legend’s outsole serves both function and fashion, allowing the wearer to turn on a dime but also enriching an unmistakable aesthetic. When the sneaker arrived in 1982, it launched a revolution in Air-enabled performance and lifestyle footwear that still resonates today, and the pivot point remains a staple of both basketball and sneaker iconography."