At just 10 months old, Landon Benton, has already established himself as forceful brand rep and "influencer" thanks to his striking resemblance to the NBA's MVP, Stephen Curry. 

Nicknamed "Stuff Curry," Steph's Cabbage Patch doppelganger boasts an instagram following of over 30k and his popularity is only gaining more steam as daily photoshoots have become part of his bottle-feeding routine. 

ESPN's Darren Rovell recently paid a visit to Stuff's home to find out the story behind his rise to stardom and how his mother, Jessica, plans to use her son's newfound fame and numerous sponsorship deals as a way to secure his future.