Juvi and Mannie Fresh unveil new Reebok collab.
New Orleans' own Juvenile and Mannie Fresh helped kick off the NBA's All-Star weekend in their hometown last night with an exclusive performance as well as the debut of a brand new Reebok collab.
Taking the stage in the new Sneaker Politics store, Juvenile and Mannie Fresh razzed on their DJ and performed some of their biggest hits including Stay Fly Back That Azz Up.
Juvenile and Mannie helped launch the new Reebok Classic x Sneaker Politics x Humidity Workout Lo Clean, a collaboration between Reebok Classic, Sneaker Politics and local skate purveyor Humidity Skate Shop.
The Workout sneaker has a special history in New Orleans. Mannie Fresh and Juvenile were big fans of the style coming up, nicknaming it the “solja,” which inspired Reebok to bring down custom Workouts in 1999 for Juvenile’s music video for “I Got That Fire,” creating a legion of fans in the Big Easy for this particular style..
The new Reebok Classic x Sneaker Politics x Humidity Workout Lo Clean pays homage to this history with its unique design. The white upper is made of crackled white leather to show the “age” of a Classic, with camo stripe piping, a camo liner and gold logos. The flame printed insoles also refer to this golden era of late 90s rap, inspired by fire imagery on album covers at that time.
The Reebok Classic x Sneaker Politics x Humidity Workout Lo Clean retails for $110 and is now available for sale in Kids and Men’s sizes at the Sneaker Politics store (216 Chartres Street, New Orleans) and online.