Joyner Lucas Drops The Powerful Single/Video For "I'm Not Racist"

Joyner Lucas brings both sides of the racial spectrum together for "I'm Not Racist."

BYAron A.Nov 28, 201739.7K Views

Joyner Lucas' music is just as vivid as the videos he puts out to represent them. He understands the weight of his words and makes sure the concepts of his songs are conveyed in a proper manner. Today, he drops off his latest single, "I'm Not Racist" that came with an equally powerful visual.

Lucas' visual/single for "I'm Not Racist" showcases the two opposing sides to the racial and political spectrum in America. Since Trump began campaigning for office, the racial tension in America has been transparent. In the video, he brings a white man wearing a "Make America Great Again" hat and a young black male together where they heatedly debate the experiences of being black/white in America. While the two individuals carry a lot of emotion throughout the video, they ultimately come to an understanding with each other's perspective by the end.

Quotable Lyrics
Judgin' me by my skin color and my blackness,
I been trying to find a job but nobody call me back yet
Now I got to sell drugs and put food in my cabinet
You crackers ain't slick, this all apart of your tactics

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About The Author

Aron A.

Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.