Joey Purp has impressed with everything he's done this year, and his new single, "Run It Up," is a promising preview off his upcoming album, iiiiDrops. The SaveMoney rapper has a couple of hot collaborations out with Mad Decent production duo Two Fresh, including the Vic Mensa-featuring "Still Got It." "Run It Up," produced by Dimeji Faluyi, has a got a similar 808-driven electronic beat, and it features even more authoritative rapping from Purp.
After Purp storms out of the gate with an adrenaline-pumping verse, there's an ornate piano breakdown as he repeatedly sings, "You know how we movin'." Then, right away, it's another thrilling verse from Chicago's next up.
Yeah, these hoes tryna eat me alive
Mike Jones, back then, they didn't fuck with the guy
OK, these labels tryna sign me for an arm and a leg
They could have my whole body, I will still be ahead