Flavor Flav Joins TikTok With Roddy Ricch's "The Box"

BYAron A.Updated on September 26, 20222.8K Views

Flavor Flav is a big vibe in his first TikTok video to Roddy Ricch's "The Box."

By the time "Die Young" came out, it was essentially confirmed that Roddy Ricch was the next rapper out of Compton to carry the baton. He lived up to the expectations on his debut album, Please Excuse Me For Being Antisocial that produced the mega-hit "The Box." Largely due to TikTok and the accompanying social media challenge, Roddy Ricch's single has had a near Lil Nas X-type run on the Billboard Hot 100 since its release.

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It's clearly transcending generations at this point, especially within hip-hop. Though the song's received co-signs from Kylie Jenner and more, the latest co-sign comes from a groundbreaking figure in the rap game: Flavor Flav. That's right, at 61-years-old, the (ex?) Public Enemy member joined TikTok and his first matter of business was getting in on #TheBoxChallenge. Though he didn't seem to know all of the words, he did flex the iconic chain with the clock on it and we gotta applaud him for that.

"The Box" recently put Roddy Ricch side-by-side with Eminem and Drake in his latest Billboard accomplishment. "The Box" is now the third solo rap song in the history of the Billboard Hot 100 to spend over 10 weeks at number one, joining "God's Plan" and "Lose Yourself." Though it was knocked off from #1 for The Weeknd's "Blinding Lights," maybe it'll regain its position in the coming weeks.

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About The Author

Aron A.

Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.