"Beauty Behind the Madness" is poised for a big first week of sales.
The Weeknd had an ideal ramp up in advance of Beauty Behind the Madness, putting out some monster records in "Earned It," "The Hills," & "Can't Feel My Face" (plus appearing on Ariana Grande's megahit "Love Me Harder") that elevated the public profile of the album and promised to give its sales a hefty boost. Early projections now have BBTM headed for a first week with 250,000 sales, according to HDD. The next best-selling album, Halsey's Badlands, is projected to do 84k.
By comparison, The Weeknd's 2013 debut album Kiss Land garnered 95,000 in first week sales. Abel is moving up!
Stream Beauty Behind the Madness here.