He got his start on Tumblr
Connor was born in New York and moved to Atlanta at age 9. Connor's current social media hegemony spans Twitter, Instagram, & Tumblr. It was Tumblr where he first made a name for himself. He used the site to promote his "L3NF" line of tees and sweatshirts, a collaboration with Glyn Brown, then blew up when designer Will Fry reproduced Connor's face Warhol-style across one of his mesh tops that would be worn by such rappers as Trinidad James. It wasn't long before streetwear brands like Lumières, Stussy, & Bape started contracting Connor for model work.
Trust Nothing but Your Clothes.— Ian Connor (@Souljaian) December 6, 2014