HNHH PREMIERE: Demrick shares the intoxicating video for "Down To Roll".
Demrick's "Down To Roll" is the second release from the upcoming album, Collect Call. Today, the L.A. rapper has shared the official video for the single, taking him to West Hollywood's Silika Glass, living it up with a few ladyfriends. The dimly lit visual fits the late night, R&B-infused feel of the record, which finds Demrick alternating between rapping and singing, recalling the hazy melodicism Wiz Khalifa's early material was built on. Production comes from Cali Cleve, a duo responsible for some engineering on Kid Cudi's debut album, Man On The Moon.
The album will be released this Friday, June 24th. It's set to feature guest appearances from Casey Veggies and Lil Debbie, and is available for pre-order on iTunes now. Look out for Demrick on tour this summer.