Watch behind-the-scenes footage of Beyonce's forthcoming video for "Pretty Hurts."
"Perfection is the disease of a nation."
"The concept behind the video is really a behind-the-scenes look into society's take on beauty," says Matsoukas. "How [beauty] doesn't bring you happiness, and it doesn't move you forward in life ... and that it's really finding yourself that brings true happiness."
No doubt. Not only is there a positive message here, the video includes a cameo from Harvey Keitel as well, which is an added bonus in our book. Stay tuned for the release.