Adidas unveils the color-shifting AlphaBounce.
Adidas is bringing their "Xeno" technology to the AlphaBounce, joining the recently unveiled collection of "Xeno" Adidas Basketball sneakers.
In natural light, the black material appears faint with deep shimmers of iridescent colors, but with the flash of a camera, the material explodes with bright colors, spanning the entire rainbow spectrum. The material doesn’t just reflect one color but changes as the angle of the light shifts.
The "Xeno" AlphaBounce will be available for both men and women on Black Friday, November 25th for $120 on adidas.com.