2012: Black Scale
ASAP first became friendly with the West Coast brand, Black Scale in 2010 when he introduced himself as an up and coming rapper. With everyone decked out in Black Scale, after the video for “Purple Swag” went viral, from there on Rocky no longer had to pay a dime for the brand. When speaking about what attracted him to the brand Rocky said, “It was one of the first brands to do high end fashion mixed with street wear.” In 2012, A$AP Mob and Rocky released their collaborative line with Black Scale. The collection featured graphic t-shirts, crewneck sweaters, and hoodies all in line with the brands theme of darkness and clean cut lines.