Now that we are finally in the month of March, Nike is starting to drop all of the sneakers that they had teased leading up to Air Max Month and subsequently Nike Air Max Day on March 26th. While Air Max Day is usually used as an excuse to drop a whole slew of great Air Max models, the Beaverton brand has decided to do the opposite this year and not release anything. In fact, the brand will be launching the "Give Fresh Air" campaign which will see Nike give back to the community through influencers and retailers alike.
"Our launch this Air Max Day won't be a shoe but a call to action to pay it forward. 3.26.19 will not be about buying sneakers, it will be about giving them to others," Nike said in a statement. "We will leverage the power of the Nike network to elevate and heroize these stories and in the process champion one of the largest sneaker drives in modern history. This Air Max Day, don't buy. Give."
According to Sole Collector, there were some shoes scheduled to drop on the 26th, but now they will be released over the next few weeks and months in order to shed light on this new initiative.
