In a new interview, Mathew Knowles, father of Beyoncé and Solange, hints that the infamous elevator incident was a publicity stunt.
Surely one of the most talked about new stories of the year, the "elevator incident" that occurred between Jay Z, BeyoncÃ© and Solange has been met with some skepticism lately, as Bey mentioned it in passing on her recent "Flawless" remix as if it wasn't a big deal. Now Mathew Knowles, the father of BeyoncÃ© and Solange, is also hinting that this event was fabricated in order to boost "On The Run" tour and album sales.
Speaking with 104.1 KRBE, Knowles said:Â â[They needed something to] ignite that tour. Itâs called a Jedi mind trick. A Jedi mind trick fools you a lot of the time. [Snaps fingers] All I know is everyone is talking about it. Ticket sales went up, Solangeâs album sales went up 200 percentâ¦â
Watch the interview below, and let us know your personal theories about the elevator incident in the comments section.