TikTok Partners With UnitedMasters For Distribution Deal

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TikTok & UnitedMasters announce a new partnership that will allow creators to distribute their music directly from the social media platform.

TikTok has been one of the biggest tools used in 2020 to create viral content, especially when it comes to music. Despite being under scrutiny over the years -- from artist payouts to Trump's recent call to ban the platform -- TikTok has announced a new partnership deal with Steve Stoute's UnitedMasters to allow artists and creators to distribute their music to YouTube, Spotify, Apple Music, etc. through TikTok. 

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The new deal, according to Reuters and New York Times, will allow artists upload music onto the app then distribute it onto streaming services. As UnitedMasters has often promoted itself to work for the benefit of the artist, the company will allow artists to hold the rights to their music while taking 10% of the revenue earned from music distribution. Another option allows artists to pay $5 a month for a subscription and gain 100% rights to their work.

"If you are a musical artist, TikTok is the best place for your music to go viral and UnitedMasters is the best place to sustain it while retaining full ownership of your work,” Steve Stoute said about the deal. “By combining the two, we create the platform for tomorrow’s stars who will be famous, fiercely independent and wealthy.”

The deal comes shortly after Donald Trump threatened to sign an executive order banning TikTok from the United States over security concerns. It's being reported that Microsoft is in talks to sell the North American, Australian, and New Zealand arms of the company to Microsoft. 

Sound off in the comments on TikTok's new deal with UnitedMasters. 

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About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.