Russ Drops The Snowy Visuals For "Wife You Up"

Russ drops off the video for "Wife You Up."

BYAron A.Dec 15, 20174.8K Views

Russ had a pretty excellent 2017. He's toured globally, opened up for Eminem overseas and dropped off his debut album. The rapper's been soaking into his newfound stardom but hasn't got lost in it. In his latest video for "Wife You Up," he showcases the downfalls of fame.

Back in September, Russ dropped off the single for "Wife You Up." Tapping John Mayer for some help on the guitar, Russ put his feelings on the line with his latest single. In the video for "Wife You Up," he showcases the difficulties in balancing his fame while trying to lockdown a regular girl for cuffing season. The video isn't dazzled with a lot of post-production but it shows a story line that fits the song very well.

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Aron A.

Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.