Odd Future 'Sign Themselves' to Their Own Record Label

BYRose Lilah272 Views
Link Copied to Clipboard!
Photo by Jason Merritt/Getty Images

The Odd Future crew has been courted by multiple record label honchos -- including Bad Boy's Sean "Diddy" Combs and SRC's Steve Rifkind -- for their services, even leading the collective to spoof the meetings in a Funny or Die video. But, after months of hype, OFWGKTA have decided to "sign themselves," their management tells The BoomBox.


The Odd Future crew has been courted by multiple record label honchos -- including Bad Boy's Sean "Diddy" Combs and SRC's Steve Rifkind -- for their services, even leading the collective to spoof the meetings in a Funny or Die video. But, after months of hype, OFWGKTA have decided to "sign themselves," their management tells The BoomBox.

"LA artist collective OFWGKTA continue down a non-traditional path creating their own recorded music label 'Odd Future Records'," the group's management said in a statement. "Tyler, Hodgy, Leftbrain, Domo, Mike, Syd and crew will partner with Sony's RED Distribution arm to release music-based content consistent with their vision."

By opting for a distribution deal via RED, Odd Future will be able to retain total creative control of their music. The power move makes sense when considering the LA based crew has become a media darling by remaining steadfast in their anti-music establishment rhetoric and creating music on their own terms.

However, Odd Future has aligned with record labels, other than their own, before. Tyler, the Creator's sophomore album 'Goblin' will be released May 10 via XL Recordings, and MellowHype's 2010 mixtape 'BlackenedWhite' is getting re-mastered and released by Fat Possum Records this summer.

SOURCE


About The Author
<b>Editor-in-Chief</b> <!--BR--> Rose Lilah updates HNHH daily, while also managing the other writers on-staff and all HNHH contributors. She oversees site content in general, whether that be video, editorial or music. Not so unlike Kanye, she just wants one thing out of life: dopeness. <strong>Favorite Hip Hop Artists:</strong> Atmosphere, Eminem, Sir Michael Rocks, Jay Z, The-Dream, Curren$y, Drake, Ab-Soul, Boldy James, Outkast, Kevin Gates