Kanye West Shouts Out Nike For New Sneaker Innovation

BYAlexander Cole5.2K Views
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Dimitrios Kambouris/Getty Images for Yeezy Season 3
Kanye West

Kanye West left Nike for Adidas just a few years ago.

Kanye West has had a pretty rich history when it comes to the sneaker game. Back in 2009, Kanye linked up with Nike where he got to release some of his own sneakers, including the Air Yeezy 1 and 2. While these shoes were incredibly popular amongst fans, Kanye was starting to feel disaffected by Nike as they wouldn't let him have his very own silhouettes. West was growing increasingly frustrated and eventually left the Beaverton brand in favor of Adidas, who was willing to give Kanye complete creative freedom.

While he didn't leave Nike on the best of terms, the artist still has quite a bit of goodwill towards them, as demonstrated today when he took to Twitter with some much-deserved praise. In the tweet below, Kanye said "WOW SO COOL NIKE ... KEEP INNOVATING ... THE WOLRD NEEDS IT ... GREAT JOB." He paired the caption with a photo of some pretty futuristic-looking sneakers that seemingly have some spring technology, while also incorporating Air cushioning.

https://twitter.com/_/status/1296509107160195076

Despite the tweet, we certainly won't be seeing West back at Nike anytime soon. Adidas has helped turn Kanye into a billionaire and his Yeezy line continues to be one of the most culturally relevant entities in all of sneaker culture.

Let us know in the comments whether you prefer his Nike output or his Adidas shoes.


About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.