Members: Rico Wade, Raymond “Ray” Murray, and Patrick “Sleepy” Brown
Occupations: Producers, Singer (just Sleepy Brown)
Releases: Produced all of Outkast’s Southernplayalisticadillacmuzik, Goodie Mob’s Soul Food, and albums from Parental Advisory and other members of the Dungeon Family and the Nappy Roots. Produced songs on all OutKast albums except for Speakerboxxx/The Love Below. Also produced TLC’s “Waterfalls” and En Vogue’s “Don’t Let Go.” As a singer, Sleepy Brown would go on to be a part of Sleepy’s Theme and Society of Soul. Sleepy’s Theme released one album, The Vinyl Room.
Sound: The Organized Noize sound broke new ground within the Southern hip-hop scene. They mixed a healthy dose of funk and soul with trunk-rattling base, and were among the first hip-hop producers to incorporate live instrumentation into their beats.
Strengths: It has been many years since an Organized Noize-produced song has topped the charts. The trio has been used less and less frequently as the South has shifted into a grittier, stripped-down “trap” sound. But their catalogue speaks for itself. These guys have more Grammy nominations and platinum plaques than several of the buzzing beatmakers of our time put together.