It's surprising to see an artist so comically clueless about marketing strategies and promotion in this day of age where SoundCloud and social media are some of the biggest tools for musicians. YFN Lucci sent off a tweet alluding to how his music has dramatically evolved but he is not seeing much difference in his streaming numbers. "First album sold like 20k copy’s [sic] first week my shit too hard ion [sic] get this new rap shit my shit suppose to did 100k lol," wrote Lucci in regards to the positive response of his Ray Ray From Summerhill album.
Fans were quick to reply to him, letting him know that although the album was as hard as YFN says, his promotion could have been more on point. His supporters suggested ways for him to level up his marketing game, including changing his Twitter avatar to the album cover, removing the album from his SoundCloud (as it is currently offered for free on the medium,) and even some unique touring strategies. Lucci took everybody's advice and started pinning tweets referring to the album, changing his header and profile picture and more. He retweeted a slew of supporters offering interesting ideas.
Check out YFN's tweets and get in his mentions if you're a social media marketing wizard trying to get known in the industry.
https://twitter.com/_/status/976137469774254080
https://twitter.com/_/status/976155094503903232
https://twitter.com/_/status/976139675785154560
https://twitter.com/_/status/976135904392876032
