The egg has spoken.
Eugene the Egg was debuted to the world at the top of January as a means to dethrone Kylie Jenner who had the most-liked image on Instagram. The photo of a spotted egg is now sitting at over 50 million likes - way more than Kylie's 18 million likes. Since the egg has such an audience now, the creator, 29-year-old Chris Godfrey, decided to use its fame for good since teaming with Hulu for a mental health ad that aired during the Super Bowl.
In the clip, the egg cracks from "the pressure of social media" but thankfully pulls itself back together with a link to Mental Health America.
Speaking with The New York Times, Chris explained how “the younger generation" was seemingly more drawn to the egg. “In the schools and stuff, it started to spread. It sort of spread through playgrounds," he said, adding how the interactions peeked at 3 or 4 in the afternoon “when school was out.” The egg's move in spreading a positive message with its number of younger follows is impressive, to say the least.
“The fact that they were able to get a lot of people to look at a picture of the egg — it was the ultimate anomaly, just a complete freak event,” Andrew Essex, chief executive and founder of Plan A said.
“A tear in the time-space continuum. It doesn’t make much sense, but it’s not going to continue. Every once in a while something comes out of the blue and breaks the internet for no reason. This is the quintessential fluke. It’s not replicable. It’s not replicable and it’s not sustainable. With all due respect.”