With the Grammy Awards creeping up on us, we're bound to see some innovative team-ups between marketing companies and musical artists. While there isn't much of a battle for advertising spots during the Grammys when compared to the Super Bowl, the ceremony is still one of the most viewed events in the music world. Oreo will be introducing their latest campaign, Stay Playful, with the help of Wiz Khalifa and his son Sebastian. The partnership may seem odd at first but it actually is proving to be pretty innovative.  


Image via Publicist

For starters, the campaign includes a brand new song from Wiz Khalifa, which is something that is always welcome. That's not all though. The track will literally be available to play on an Oreo cookie. Using creative technology, Oreo is rolling out a limited-edition Music Box that will be able to play tunes straight from an Oreo cookie. Crazy, right? The new Wiz joint will be exclusive to Oreo's Music Box and though it may seem tricky to understand how this is even possible, it's actually quite simple. The cookie works exactly as a record would. Just place an Oreo cookie on the Music Box, slide the record arm in place and you're good to go!

This marks the first time that Bash and Wiz have teamed up on a business project. Wiz is excited about the opportunity, telling us, "Releasing a song on a cookie is crazy. Because it’s like technology has been so advanced these days and to incorporate something that is really really classic and then bring it up to date with the technology… it’s good for the kids, it’s good for everybody but it’s also just super cool - like it’s fun to see."


Image via Publicist

Keep an eye out for the full clip during the Grammy Awards this Sunday.