The family-friendly film just gains a different edge.
Will Smith's upcoming animation film Spies in Disguise might appeal to car enthusiasts with its inclusion of Audi's very first animated whip. The vehicle is fit for the action movie's hero as it "combines automated driving with artificial intelligence and transformational technology." Peep the trailer below to catch the hype.
The ride's features include "a hologram speedometer, electric mobility and fully automated driving technology, the two-seater concept car embodies the visionary design language of the brand."
Audi has expressed its enthusiasm for their first venture of the kind in a press release. Giovanni Perosino, Vice President of Marketing Communication at AUDI explains the pairing:
"An international espionage story with future technologies that can save the world is the perfect match for the Audi brand. Similar to our cars, fun, innovation and performance are key elements of the storyline."
Erin Williams, the Vice President of Marketing Partnerships for Twentieth Century Fox Film, commented on the longstanding relationship between the two corporate giants.
"Audi and Fox have been great collaborators over the years and we're thrilled to evolve our relationship, bringing Audi into the world of animation for the first time. This project was the perfect opportunity to highlight Audi’s e-tron technology and give our intrepid spy, Lance Sterling, his own signature spy mobile"