Will Packer is set to launch a series focusing on Twitter and its cultural impact. Power Star Live will be broadcasted by live stream on the social media platform, every Wednesday from its February 6 premiere. Xilla Valentine and comedian Jessie Woo will serve as the series' host alongside a selection of weekly guests. Power Star Live is meant as an interactive experience where viewers are encouraged to participate by contributing tweets, memes and questions in real time.
The producer, who is most known for his recent cinematic hits Girls Trip and Night School commented on the venture.
“Power Star Live will cultivate the most creative and impactful content from the powerful social culture that drives Twitter,” said Packer“This show will be a platform that showcases the influence of the varied and diverse users on Twitter and how they impact comedy, music, the arts and pop culture.”
“Cultural moments that traditionally took place around kitchen tables, in barber shops and nail salons now happen every day on Twitter, and we are thrilled to see Will Packer add to that vibrant conversation with Power Star Live,” said Kay Madati, Global VP & Head of Content Partnerships at Twitter. “We hope people who watch feel not only entertained and seen, but also inspired and empowered.”
