Atlanta is home of hip-hop's most exciting sub-genre: Trap.
Set the bar, raise the bar. Itâs something Atlanta has done for years. For nearly two decades, ATL has kept their finger on the pulse of rap music. Hip-Hopâs southern capital has continuously flooded the industry with new artists and nightclub anthems, so it should be to no oneâs amazement that Atlanta has once again struck gold. Trap music is winning. Forty âVersaceâ remixes and a Wiz Khalifa mixtape later, itâs safe to say we can all admit that. But what makes trap so special? How have rap songs about âthe bottomâ risen their way to the top? Well, it ainât hard to tell. Trap music is fun, flashy, and downright amusing.
Although much of trap is catchy and swaggering, a lot of the genreâs material wouldnât normally be considered âplayful.â Selling cocaine is practically celebrated in the genre, and water whippinâ has transformed into a popular dance move amongst the youth. The Migos make boatloads of money off their plug, and boatloads more rapping about it. Trap stock is on the rise. Itâs the reason why singles like Snootie Wildâs âYayoâ and Futureâs âMove That Dopeâ have steadily climbed the charts. Itâs odd, because trap was once predominantly an underground genre. Veterans like Jeezy and T.I. have been servinâ up trap mixtapes for nearly a decade. In fact, T.I.âs 2003 studio album was indeed titled Trap Muzik. So, why has the genre suddenly re-erupted over the past couple years? Much of the reason has to do with production, and the new wave of Atlanta beat suppliers.
Some of hip-hopâs most notable producers hail from ATL. Household names like Mike Will Made-It, Zaytoven and the production crew 808 Mafia are all responsible for shaping the distinct trap sound. These producers mold addictive rhythms, thick snare drums, and thundering 808-stabs to construct the perfect trap beat. Dun Deal, creator of Young Thugâs âStonerâ and Migosâ âHannah Montana,â is a prime example of these characteristics. Another must-mention trap producer is Metro Boomin. Born in St. Louis, the young beatsmith relocated to Atlanta where he has become a major force in the genre, producing tracks for Young Thug, Gucci Mane, Future, and of course Trap Wiz. These producers deserve a lot of credit for the genreâs recent popularity, but the main reason of success comes because of the trappers themselves.
Out of all the trap artists who call Atlanta home, there are three that should immediately come to mind: T.I., Jeezy, and Gucci Mane. These ATLiens were among the first to feed the streets with pure trap content, and theyâre longevity in the game is undeniable. Early hits like Jeezyâs âSoul Survivorâ Â and Tipâs âRubber Band Manâ are still considered trap classics. Part of the reason why these artists are still so relevant today is due to their close ties with the younger generation, and upcoming Atlanta rappers. A go-to example of this is Young Thug, and the numerous co-signs heâs received from trap veterans in the past few months.
Young Thug is one of the many new faces taking over hip-hop. Coming up under the wing of Gucci Mane, Thugga x2 has since collaborated with Meek Mill, T.I., and Birdman. His wildly eccentric delivery was not too long ago hated on by the masses, but alike Migos, many rappers are now trying to reciprocate his uniqueness. Alongside Young Thug, other rising Atlanta artists have received help from Â industry heavyweights. Peeway Longway has came up under Gucci Maneâs 1017 Brick Squad, and both Gucci and Future have helped pave the way for fellow trapper Young Scooter. A handful of ATL rappers, however, have reached stardom without the help of a co-sign. Rich Homie Quan, Que, Trinidad James, and Cash Out blew up off their hit singles âType of Way,â OG Bobby Johnson,â âAll Gold Everything,â and âCashinâ Out,â respectively. Though the vast majority of trap comes from home-bred ATL rappers, there are the select few trap artists that were born elsewhere. Migos-sidekick Rich The Kid was born in Queens, NY, and Soulja Boy was actually born in Chicago. Though these artists were born in different cities, they both spent some of their childhood in Atlanta, and the influence is obvious. Atlanta is one big mixing pot of talent.
Trap music has been evolving for a decade, and its full potential has yet to be reached. Each month it seems a new ATL artist blows up from nowhere, and takes the game by storm. Already in 2014 weâve seen Atlanta native K Camp rise to fame with his smash single âCut Her Offâ featuring 2 Chainz, as well as the Two-9 crew continue to grow their campaign. Several more trap albums are expected this year, from Trinidad James' Def Jam debut, to 2 Chainz B.O.A.T.S. III, to possibly another Future album to close the fourth quarter. The bando might be closed, but best believe trappinâ ainât dead- and it wonât be for a while.