Before OVO took over the remainder of the night with a surprise label showcase, Yo Gotti warmed up the crowd with the biggest hit of his career, as well as one of the biggest rap hits of the past few months: "Down in the DM." The song has blown up due to its relevancy across a few social media platforms -- and their capacity for illicit means of communication. Gotti got the crowd ready to get down by asking them to get out their cellphones and telling them to "Snapchat me that pussy!"
It's unclear if anyone abided to Gotti's explicit request, though much of the crowd kept their phones lit up in the air to record the CMG boss' killer performance, for which he was joined by prominent social media dancer Meechie, who was a fixture on many stages during this year's SXSW.
