You put a camera in front of Rob Gronkowski and before long you'll have plenty of entertaining footage. And if you put Gronk in costume and tell him to pick up some Lyft users around the New England area he'll start talking about astrophysics, Tom Brady’s grooming habits, and how to master the Gronk spike.
In Lyft's latest effort to steal some clients away from Uber, they had Gronk go undercover as a driver similar to the way David Ortiz and Shaquille O'Neal did in the past.
His disguise was garbage but he still managed to fool these unsuspecting New Englanders who must've never watched a Pats game in their life.
