Jay Z is bringing in the launch of his new streaming service, TIDAL.
Jay Z recently acquired European streaming giants, TIDAL and WiMP, and as of today, the two services will co-exist under the name TIDAL. The rapper and business mogul is making an announcement of the launch at 5 P.M. today, so tune in live to see exactly what Jay has in store for his new artist-friendly Spotify competitor.
So far we've seen Kanye West, Nicki Minaj, Arcade Fire, Jack White, Rihanna, and more show their support for the movement, which will provide lossless music streaming, as well as editorial pieces. Speculation has arisen that Rihanna and Kanye West may be preparing to release their highly-anticipated albums exclusively through TIDAL, which we hope Jay will clear up in his address.