The New York Times is reporting that Santa Monica tech company, Whalerock Industries, is working on creating internet TV channels for a bunch of celebrities and artists, including Howard Stern, Kardashian sisters, and of course, Tyler The Creator.

These channels, set to arrive in the coming months and available via the web and mobile app, will offer a mix of paid and free programming, said Lloyd Braun, the owner of Whalerock. The Times notes that depending on the channel, offerings will include music, videos, exclusive photos, interviews, merchandise, games and other “premium” content.

According to Tyler’s manager, Christian Clancy, "he (Tyler) would rather be a guinea pig than spend [his] career rearranging the chairs on the Titanic."

The exact details on this business venture are still being worked out, but Tyler best described it as “We’re trying to cut out the middle man. Im creating my own network, Im creating my own MTV, my own Cartoon Network”.

Check out the clip below for a better understanding, and stay tuned for more details as they come available.